About logo

Shihoro Beef CROSS

The name “Shihoro Beef CROSS” reflects the desire to blend the 50-year history of “Shihoro Beef” with new values, creating a bridge between the passion of the producers and the enjoyment of the consumers savoring this beef. The two diagonal lines in the logo symbolize the merging of history and new values, as well as the connection between producers and consumers, embodying the spirit of Shihoro Beef CROSS. Additionally, the logo represents the unique crossbreeding of Japanese Black Wagyu and Holstein cattle, a distinctive feature of this beef.

About Brand

Shihoro Beef CROSS is raised in Shihoro Town, a location blessed with a rich natural environment at the foothills of Tokachi and Daisetsuzan mountains.

Shihoro Town is known as one of Hokkaido’s prime agricultural areas and a famous potato-producing region. It also boasts the highest number of crossbred cattle in Japan, making it a leading source for hybrid calves.

To produce consistently high-quality, safe, and delicious beef, calves born from Holstein dairy cattle are raised to be healthy and robust, ensuring premium beef for consumers.